Three hyperlocal things to read this week, 12th March 2013

March 12th, 2013 by Glyn Mottershead in Hyperlocal | no comments

Hyperlocal TV station and magazine to launch in the Lancashire Pennines

Journalism.co.uk reports that PLTV News will go live on 2 April, featuring daily updates online as well as a free, 82-page, content based, glossy distributed to over 40,000 households. PLTV will cover the BB postcode – including Burnley, Pendle, Hyndburn, Rossendale, Blackburn and the Ribble Valley, targetting a potential population of over 500,000.

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A quick seach online finds that they’ve already posted a few videos to Vimeo. You can also find out more via their Facebook page or follow @pltvnews on Twitter. [READ MORE]

Hyperlocal and happy to be in print

Over on the BBC College of Journalism website I wrote a piece looking at how a number of hyperlocal publishers are using print as a means to generate revenue, reach offline audiences and establish credibility within their communities.

Featuring insights from the teams behind HU17.net, Hackney Citizen, Brixton Blog and the York-based One&Other, there’s no doubt for some practitioners print can play a key role in attaining the Holy Grail of financial sustainability.

However, these models may not be for everyone, with PitsnPots’ Mike Rawlins admitting: “While I am immensely proud of the publication  that was put together, I’m not sure I would do a print run of a paper based on a  website again, mainly because I can’t get away from the fixation that I have  with all papers, which is ‘yesterday’s news tomorrow’. I much prefer the  immediacy of the web.”  [READ MORE]

“The tortoise in the race … the web as a tool to join lives and make them better”

This is a theme explored, albeit briefly, by Tony Curzon Price the former Editor-in-Chief of openDemocracy.

“A tale of two webs: Google v the hyperlocal” sees Price contrast personalisation and the advertising led web, with an Internet designed to deliver wider civic value.

“I’d rather be like the rats who’ve found new ways to collaborate than the Google Glass wearer, feeding the data-hungry cloud,” he concludes. [READ MORE]

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